Sign2Sing

Transforming the lives of Deaf people

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Schools and Starbucks staff sign and sing for shoppers

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Starbucks

Staff from Starbucks recently joined forces with London schoolchildren at Canary Wharf Shopping Mall, signing and singing to raise funds to help vulnerable deaf children in the UK and Uganda.

Earlier in the year, staff from the Jubilee Place branch of Starbucks and the children from Archbishop Sumner School and James Wolfe School joined over 110,000 people across the UK taking part in sign2sing.  The staff and schools reprised their performances at Canary Wharf, where they sang and signed for shoppers and businesses.    The team from SignHealth were also there, sharing information about their work and encouraging passers-by to try signing for the first time.

Susie Norbury, Director of Fundraising at SignHealth said:

“SignHealth would like to thank Canary Wharf and Starbucks for giving us the opportunity to bring sign2sing to Canary Wharf.   We are very pleased with our partnership with Starbucks which has given us the chance to reach even more people with important messages about deaf awareness and the challenges faced by many deaf children.   We’re also delighted that so many schools decide to take part in sign2sing, the joy on the faces of the children from Archbishop Sumner and James Wolfe show how much children enjoy signing and singing.”

 

Wolfe  Archbishop

Rhys Iley, vice-president of operations for Starbucks EMEA commented:

“We’re proud of our connection with SignHealth through the work of Starbucks Canary Wharf store manager Toro Manca and the Jubilee Place team. Toro took customer service to another level when he decided to learn sign language to connect with his deaf customers. He applied for funding through Starbucks and is now a Level 3 sign language student, working to raise awareness across the business, including performing a signed coffee tasting for Howard Schultz, chairman and chief executive officer of Starbucks when he visited the UK earlier last year. He has also employed two deaf partners, Manu and Chris, in his store. Toro and the district team are championing community service at Starbucks and we look forward to seeing more from their work with the deaf community.”

 

 

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The staff at Starbucks in Canary Wharf aren’t just good at making coffee, they’re good at signing too.   Now they’re encouraging other members of staff to learn too and get involved in sign2sing.

Staff from the branch joined colleagues at Starbuck’s Head Office for a special training event where they learned the song with help from Deaf Pop Star Fletch.    The sign2sing team were there to film everything, including a  signed coffee tasting session.

It reminded me of the meaning of the words we use regularly and the ones that we rarely do but should use more often…

The staff really enjoyed learning the song and signs with Fletch.   Comments included:  “This was the best thing I’ll do today” and “It reminded me of the meaning of the words we use regularly, and the ones that we rarely do but should use more often…”

Branches of Starbucks across London will be raising money for sign2sing.  If you’re business would like to follow their example, just register today and join in the fun.

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Toro and his team from Starbucks in Canary Wharf have made a fantastic Christmas video for sign2sing.   Branch staff around London are taking part in sign2sing 2016 and are busy practising the signs for February.

See if you can spot a signing Santa in the video.

 

 

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Toro and his Starbucks team are true sign2sing ambassadors, now sharing coffee shop themed BSL tutorials via Wharf magazine.

toro-teachingcappucino

 

 

 

 

Toro Manca, store manager of Starbucks Canary Wharf and a level 3 BSL signer himself, began learning sign language 5 years ago after serving Deaf customers in the Westfield Shepherds Bush branch.

“I thought it would be good to be able to interact more easily with Deaf people and I was inspired to learn sign language.”

Starbucks-signingHaving more awareness of the Deaf community, Toro worked alongside RAD to employ two Deaf members of staff. At the same time he discovered sign2sing, introducing it to his branch to bring his staff together. 

Starbucks’ involvement with SignHealth has been a fantastic success, with their sign2sing video reaching thousands of people. Thanks to Toro’s work, we have also visited the European Starbucks Headquarters to introduce the life-changing services we provide, and show how the money raised supports Deaf people.

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The staff from Starbucks in Canary Wharf don’t just make great coffee, they’re also great singers and signers. Led by their manager Toro Manca, who is a Level 3 BSL student, the team performed ‘Joining Hands Together’ and made a video of their performance.
While working at another branch of Starbucks, Toro noticed he was serving a significant number of Deaf customers. He knew he could offer a better service if he could communicate more effectively and decided to learn BSL.

 

Toro is keen to promote Deaf awareness and access and thought sign2sing would be a great way to raise funds and teach colleagues about BSL.
Since making the video, Toro and his team have visited Starbucks HQ, with staff from SignHealth. Deaf staff member Chris and Toro led a signed coffee tasting session and Toro told senior staff, including UK Chief Executive Mark Fox, about how using BSL helps him provide a better service to customers and also provide employment opportunities for Deaf people.